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Sales & Marketing Australia-marketing with social media may2020v1

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Marketing with Social Media

Participants will learn to develop a social media marketing plan as a part of their overall marketing strategy, determine who should be on their team, and choose how they will measure what is taking place.

Social media remains an evolving aspect of our daily lives in addition to being a part of our businesses. This course is designed for people who have some familiarity with social media already. Participants will learn to develop a social media marketing plan as a part of their overall marketing strategy, determine who should be on their team, and choose how they will measure what is taking place. In addition, we will explore some of the major social media sites and look at how specialty sites and social media management tools can take their social media marketing to the next level.

 

What Will Students Learn?

  • Describe the value of social media to their marketing plan
  • Create and launch a social media marketing plan
  • Select the right resources for a social media marketing team
  • Define how to use social media to build an internal community
  • Use metrics to measure the impact of a social media plan
  • Manage difficult social media situations
  • Describe features of some of the key social media sites, including Facebook, LinkedIn, and Twitter
  • Decide whether a blog adds value to a social media plan
  • Speak about specialty sites and social medial management tools
  • Stay on top of social media trends and adjust their plan as the online world evolves

What Topics are Covered?

  • What social media is
  • Understanding the marketing mix
  • Developing a social media plan
  • Building your social media team
  • Using social media to build internal communities
  • Analysing your impact with metrics
  • Keeping on top of the trends
  • Damage control
  • Using Facebook, LinkedIn, and Twitter
  • Building a blog or vlog (including using YouTube)
  • Using specialty sites (e.g. Pinterest and Yammer)
  • Using social media management tools

 

COURSE DELIVERY OPTIONS:

Online

 

COURSE REQUIREMENTS:

For the online delivery option, you will need to have access to a computer with an internet connection.

 

COURSE DURATION:

Your enrolment is valid for a period of twelve months.

 

ASSESSMENTS:

1 online multi-choice assessment

 

ADDITIONAL INFORMATION:

CPD Hours - 1

Enrol Now

Student Info – AAMC Training Policies

Do you qualify for Credit Transfer /RPL

Contacts

  • Unit 1, 421 Blackshaws Road,
    Altona North, Victoria 3025

    Phone: 1300 2262 33
               1300 AAMC ED
               +61 3 9391 3643
               +61 8 9344 4088

    Email: info@aamctraining.edu.au

System Requirements

  • What computer and software will be needed?
    • Windows XP or Linux based computer with internet connection.
    •  Internet Explorer 8.0 and above OR Mozilla Firefox
    •  Quick Time Player 4 and above
    •  Acrobat reader 6 and above
    •  Adobe Flash Player
    Download speeds
    •  Min 2 Mbps or above speed is required for running video