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Sales & Marketing Australia-introduction to email marketing may2020v1

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Introduction to Email Marketing

In this course, you will be able to reach more clients and potential clients through your efforts at being an email influencer.

Email marketing is here to stay, and knowing how to do it well is essential for marketers as well as small business owners, coaches, and consultants. In this course, you’ll learn the essentials of planning, creating, and delivering exceptional email marketing campaigns that support your overall marketing strategy. In this course, you will be able to reach more clients and potential clients through your efforts at being an email influencer.

 

What Will Students Learn?

  • Apply the concepts of email marketing to grow the influence and reach of a business
  • Analyse the different applications of email marketing
  • Select a campaign strategy that will help you increase your reach
  • Apply a defined strategy to get the best out of every email campaign
  • Track and analyse the results of an email campaign

What Topics are Covered?

  • Getting to know email marketing
  • Setting up your audience
  • The tools
  • Designing your campaign strategy
  • Crafting messages for each campaign
  • Good habits get optimal results
  • What to write
  • Subject lines and action calls
  • If it doesn’t get measured, it can’t be counted

 

COURSE DELIVERY OPTIONS:

Online

 

COURSE REQUIREMENTS:

For the online delivery option, you will need to have access to a computer with an internet connection.

 

COURSE DURATION:

Your enrolment is valid for a period of twelve months.

 

ASSESSMENTS:

1 online multi-choice assessment

 

ADDITIONAL INFORMATION:

CPD Hours - 1

Enrol Now

Student Info – AAMC Training Policies

Do you qualify for Credit Transfer /RPL

Contacts

  • Unit 1, 421 Blackshaws Road,
    Altona North, Victoria 3025

    Phone: 1300 2262 33
               1300 AAMC ED
               +61 3 9391 3643
               +61 8 9344 4088

    Email: info@aamctraining.edu.au

System Requirements

  • What computer and software will be needed?
    • Windows XP or Linux based computer with internet connection.
    •  Internet Explorer 8.0 and above OR Mozilla Firefox
    •  Quick Time Player 4 and above
    •  Acrobat reader 6 and above
    •  Adobe Flash Player
    Download speeds
    •  Min 2 Mbps or above speed is required for running video