atrk

Sales & Marketing Australia-building a brand on social media

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Building a Brand on Social Media

Whether you’re looking to build a brand from scratch or strengthen an existing brand, this course will help you build a brand using social media.

Your brand speaks for your company and its products and/or services. In today’s online-focused world, it’s important that your brand has a definitive, consistent, and responsive presence.

 

This course will cover how to build a social media strategy, identify social media platforms that fit your brand, craft strong messages that will engage your audience, and evaluate and revise your strategy.

 

What will students learn?

  • Define terms related to social media branding
  • Create a strategy for your social media brand
  • Describe various social media platforms and identify what platforms fit your brand
  • Communicate effectively over social media
  • Deal with negative feedback and criticism
  • Create a social media playbook to guide brand ambassadors
  • Evaluate your brand strength and revise your strategy

What topics are included?

  • Defining the Terms
  • Building Your Social Media Branding Strategy
  • Identifying Your Social Media Audience
  • The Key Social Media Platforms
  • Creating Brand-Focused Messages
  • Building Customer Trust
  • Ergonomic awareness
  • Developing a Communication Strategy
  • Reviewing and Revising

 

COURSE DELIVERY OPTIONS:

Online

 

COURSE REQUIREMENTS:

For the online delivery option, you will need to have access to a computer with an internet connection.

 

COURSE DURATION:

Your enrolment is valid for a period of twelve months.

 

ASSESSMENTS:

1 online multi-choice assessment

 

ADDITIONAL INFORMATION:

CPD Hours - 1

 

Enrol Now

Student Info – AAMC Training Policies

Do you qualify for Credit Transfer /RPL

Contacts

  • Unit 1, 421 Blackshaws Road,
    Altona North, Victoria 3025

    Phone: 1300 2262 33 +61 3 9391 3643
              1300 AAMC ED +61 8 9344 4088

    Email: info@aamctraining.edu.au

System Requirements

  • What computer and software will be needed?
    • Windows XP or Linux based computer with internet connection.
    •  Internet Explorer 8.0 and above OR Mozilla Firefox
    •  Quick Time Player 4 and above
    •  Acrobat reader 6 and above
    •  Adobe Flash Player
    Download speeds
    •  Min 2 Mbps or above speed is required for running video