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Finance Broking Australia-regulatory guide 234

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Regulatory Guide 234 - Advertising financial products and advice services (including credit): Good practice guidance CPD

This guide is for promoters of financial products, financial advice services, credit products and credit services, and publishers of advertising for these products and services.

It contains good practice guidance to help promoters comply with their legal obligations not to make false or misleading statements or engage in misleading or deceptive conduct.

Consumers are heavily influenced by advertisements for products and services when making financial decisions and seeking financial advice.

ASIC have developed good practice guidance to help promoters comply with their legal obligations to not make false or misleading statements or engage in misleading or deceptive conduct.

ASIC’s guidance applies to any communication intended to advertise financial products, financial advice services, credit products or credit services.

ASIC encourage industry bodies to develop guidelines, standards or codes that build on our good practice guidance and respond to the specific needs of the sector.

While the primary responsibility for advertising material rests with the organisation placing the advertisement, publishers and media outlets may also have some responsibility for content.

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